• Conducted Competitor Analysis and Background Research. I participated in early-stage research by examining peer organizations’ websites and analyzing best practices in heritage and tourism site design. This helped the team identify gaps and opportunities for MSDC's online presence, providing strategic direction for our redesign.
   

• Designed and Analyzed Primary Research. I co-designed our task-based study and card-sorting exercise to gather insights from potential and past visitors, focusing on needs, frustrations, and expectations. 

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• Developed Two Information Architecture(IA) Proposals. Based on research insights, I proposed two revised IA structures aimed at improving navigation and reducing cognitive load. These versions were discussed and refined by the team, and one of them was ultimately adopted and implemented in our prototype, helping users locate content more efficiently.
   

• Redesigned the Membership Sign-Up Flow and Advised on Key Pages. I independently redesigned the membership sign-up process to make it more intuitive and actionable. This redesign was adopted by the client and implemented in their current website. Additionally, I also provided feedback and suggestions for the redesigned landing page and booking process, ensuring consistency, clarity, and alignment with user expectations. 

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• Evaluated and Iterated on the Prototype Based on Usability Testing. I was actively involved in conducting and analyzing our final usability testing sessions. Based on participant feedback, I worked with the team to iterate the prototype, addressing issues related to accessibility and interaction patterns, improving the usability and accessibility of our final design.